What We Believe
Convictions that shape how we work.
AI Pipeline Factory
This isn't about chatbots. It's about building a factory of AI pipelines.
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Artists vs Soldiers
Different teams for exploration vs execution. Don't confuse them.
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Capability Compounding
Quick wins fund bigger wins. Each sprint unlocks the next level.
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Factory Thinking
Build the factory, not just the product.
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Friction Reduction
The north star: reduce internal friction so teams can serve customers better.
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Niche-Making Economics
As tools get cheaper, the minimum viable business shrinks.
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Recursive Tooling
We use our tools to build your tools.
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Software Inversion
AI development is software development now, not data science.
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Taste as Infrastructure
AI without encoded taste is commodity. AI with taste is moat.
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The New Consulting Paradigm
Founding engineers, not deck consultants.
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The Ratio Shift
Human attention is scarce. Background AI will dominate.
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