Taste-Rich, Deployment-Poor
"We know who we are but can't put it into our AI."
The Situation
These companies have strong existing taste:
- Distinctive brand identity built over decades
- Clear point of view on what "good" looks like
- Heritage, craft, or luxury positioning
- Customers who choose them for their differentiation
But their digital experiences don't embody that taste. AI interactions feel generic. The brand voice gets lost in automation.
What They Have
- Implicit taste - They know it when they see it
- Brand equity - Customers already value their differentiation
- High standards - Won't accept commodity experiences
- Resources - Can invest in getting it right
What They Lack
- Operationalized taste - Structured artifacts AI can use
- AI-enabled experiences - Where brand meets automation
- Taste infrastructure - Philosophy, constraints, output contracts, behavior—encoded
The Engagement
We help them encode their taste and deploy it.
- Taste archaeology - Surface what's implicit, make it explicit
- Structure creation - Philosophy, constraints, output contracts, behavioral rules
- Experience buildout - AI interfaces that embody their taste
- Taste validation - Testing that outputs match standards
Entry Point
Strategy Sprint → taste audit, gap analysis, roadmap for encoding
Deeper Engagement
Joint venture, outcome-aligned. We share in the upside of experiences we help create. This isn't T&M—we're invested in the result.
Archetypes
Porsche Experience Center - How do you create AI-enabled experiences that feel like Porsche? Not generic chatbots—experiences that embody the brand's taste for precision, performance, and craftsmanship.
Richard Mille - "Help me build my Richard Mille." Configurators, advisory experiences, customer engagement that maintains the brand's extreme attention to detail and exclusivity.
The Pattern
TASTE EXISTS IMPLICITLY → BUT NOT OPERATIONALIZED
↓
NEED: Encoding + Deployment Infrastructure
↓
OUTCOME: AI that embodies brand taste